What does it take to heal racism, not just talk about it? JD Mass, PsyD has spent his life finding out. Raised at the intersection of race and community, he’s an entrepreneur, organisational psychologist, and the author of Race for What? A book that challenges readers to finally finish the work.
Before writing about race, JD built businesses. He co-founded a tennis teaching organisation, then stepped into the music industry to help structure Nelly’s early ventures, including Apple Bottoms Jeans and Derrty Entertainment. A finance degree. An entrepreneurial instinct. And a growing question he couldn’t shake: Why do we keep creating a world that divides us?
Building Community From the Inside Out
After his work with Nelly, JD joined the African Hebrew Israelites of Jerusalem, a community of Black American expatriates living in Israel. It was here he discovered what genuine community building looks like: rooted in health, peace, and shared purpose. That experience became the foundation for everything that followed.
From Psychology to Anti-Racism Activism
In 2017, JD earned his Doctorate in Organisational Psychology. He went on to work deeply within white anti-racism groups in Los Angeles and St. Louis, and it was a single conversation with a Black man in the justice movement that changed the direction of his work: “What are the actual steps to healing racism?” That question became Race for What?
Ready to Go Beyond the Conversation?
Race for What? doesn’t offer comfort, it offers a path. Seven steps to healing the harms of racism, drawn from a life spent doing the work. Available as a paperback, ebook, and audiobook.
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